Shop / Templates & Playbooks / Freelancer Rate Calculator & Proposal Templates
Most freelancers price by gut, copy a number off a forum, and quietly lose money on every project. This kit replaces the guesswork with a real calculation — then hands you the proposal and contract language to charge that number with a straight face. Work out what to charge, then win the job at that price.
| Approach | What you get | The catch |
|---|---|---|
| Free online "rate calculator" | One hourly number from two inputs | Ignores taxes, unbillable hours, and time off — so the number is too low. No proposal or contract to actually use it. |
| Hiring a coach | Tailored advice on pricing | $200–$1,000+, and you still have to write your own proposals and contracts. |
| Generic legal contract template | A contract | No rate logic, no proposal, often over-lawyered for a solo freelancer. |
| This kit ($19) | Rate math + 15 proposals + SOW + paid-on-time clauses | One file, one time. You do have to plug in your own numbers — that's the point. |
Start from your real costs, not a competitor's rate. The calculator adds up your business expenses, the income you actually need, your taxes, and the share of your week that's genuinely billable — then divides to give a sustainable hourly, project, and day rate. That's the number to quote.
The right clients pay for clarity and confidence. The proposal templates frame your price around the outcome instead of hours, which makes a higher number easier to accept — and the kill-fee and deposit clauses protect you from the clients who were never going to pay well anyway.
Plain editable documents — Google Docs and Sheets, or any text editor. Copy, drop in your details, send. No software to install, no account to create.
50 ready-to-send cold email templates to land the clients you'll be quoting.
Turn ideas, objections, and offers into copy that sounds like a person.
Map the freelance business behind the rate — offers, costs, and targets.
Tell us where to send it. You’ll get the current buyer-intent list for your space, plus a short note on how to read it. No spam, unsubscribe in one click.